Consumer Products and Retail

Our Experience Our Services Our Firm

Our Values

BROAD CONSUMER PRODUCTS AND RETAIL EXPERIENCE. With deep roots in Ohio, Vorys benefited from early exposure to several innovative and creative retailers based in the state. Over the course of several decades, we were at the heart of the evolution in the consumer products and retail industry. Today, we represent some of the largest, most successful brands nationally.
PASSIONATE FOCUS. We pride ourselves in understanding the consumer products and retail industry as well as our clients do. It’s an industry that faces many challenges: competition for top talent; expense reductions; technology changes; complex international sourcing; and privacy issues. We serve as strategic partners and are focused on guiding our clients through these challenges.
TALENTED TEAM MEMBERS. We have a multidisciplinary team of attorneys who provide diverse perspectives and experiences in the consumer products and retail industry. This allows us to provide comprehensive support to our clients. This group includes a number of former in-house attorneys at major U.S. brands and frequent speakers at major conferences.

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Quick Fact

We represent more than half of the National Retail Federation’s Top 25 retailers and nearly one-third of the Top 100

Our Experience

We spend significant time representing brands in the following areas:
  • Outside general counsel
  • Labor & employment
  • Retail contracts and licensing
  • Real estate
  • Illegal online seller enforcement
  • Information technology
  • Privacy and data security
  • Advertising and marketing
  • Intellectual property
  • Employee benefits
  • M&A and finance
  • Federal, state and local tax
  • Franchise
  • Litigation
  • Bankruptcy

Issues of Recent Focus:
  • Product diversion
  • Wage & hour class actions
  • Data breach coaching & litigation
  • Online behavioral advertising
  • TCPA
  • Retail operations (return policies, gift card laws, POS issues, loyalty programs).
  • Accessibility
  • Vendor disputes
  • Consumer protection
  • Supply chain
  • Green initiatives
  • Strategic communications and crisis management

Quick Fact

WE HAVE ADVISED MORE THAN 600 BRANDS ON A WIDE VARIETY OF LEGAL ISSUES IN THE LAST THREE YEARS

Our Services

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Outside General Counsel

Our attorneys regularly provide counsel to brands while they are weighing their toughest business decisions. Learn More
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Employment Litigation

Vorys’ labor and employment practice encompasses a variety of functional areas working together as a team for our clients. Learn More
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Employment, labor and workplace safety law counseling

In addition to our robust labor and employment litigation practice, our team of attorneys also regularly counsel brands on a full range of employment issues. Learn More
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Contracts and Licensing Practice

Vorys attorneys have negotiated multimillion-dollar licenses for both nationally and internationally known brands. Learn More
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Real Estate

Vorys’ experienced real estate attorneys regularly represent brands in the full range of real estate matters. In addition, Vorys acts as national leasing counsel to numerous brands nationally. Learn More
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eControl

Vorys eControl was founded on this vision: to provide effective, efficient and legally compliant solutions that allow companies to protect and grow their brand value by controlling sales in the age of eCommerce. Learn More
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Information Technology

We help our clients harness the internet and technologies to seek new business opportunities online and on mobile applications. Learn More
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Privacy and Data Security

Vorys has practiced in the area of privacy for more than 15 years and have advised clients as privacy compliance has expanded to more significant online privacy concerns. Learn More
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Advertising and Marketing

We help brands structure and implement marketing campaigns and other promotional activities in compliance with the statutory and regulatory obligations. Learn More
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Intellectual Property

We help our clients protect their existing IP against infringement, misappropriation, and counterfeiters–in the real world, in databases and online. Learn More
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Employee Benefits

Our attorneys help brands establish benefits plans and ensure these plans are in compliance with all applicable rules and regulations. Learn More
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M&A and Finance

We have a breadth of experience counseling brands through both complex merger and acquisition transactions as well as financing arrangements and internal restructurings. Learn More
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Taxation

Our tax attorneys provide sophisticated and comprehensive federal, state, local and real estate tax counsel to brands. Learn More
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General Litigation and Compliance

Vorys litigators are retained by consumer products and retail companies because of their experience, technical efficiency and problem-solving approach. Learn More
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Antitrust

We have a national practice that encompasses counseling, litigation and representation of brands in connection with civil antitrust investigations. Learn More
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Environmental

We provide a full range of legal services in the environmental area, including regulatory affairs and compliance with federal and state laws. Learn More

Quick Fact

WE HAVE BEEN RECOGNIZED AS ONE OF THE TOP 25 LAW FIRMS IN THE U.S. SERVING THE RETAIL INDUSTRY

Our Firm

Few areas of the country can match the record of innovation and creativity in retail and wholesale concepts found in businesses that began in central Ohio. Our law firm, founded in Columbus, Ohio in 1909, has been at the heart of the evolution. We offer our clients broad experience in consumer products and retail industry issues and the resources to respond immediately, knowledgeably, and effectively to any significant problems that our clients may encounter. We have helped our clients protect their intellectual property; obtain favorable leases; negotiate financial restructurings and corporate sales and acquisitions; defend precedent-setting wage and hour, discrimination, and data breach and privacy lawsuits; and pursue major construction litigation, among many other matters.

Vorys currently ranks as one of the 200 largest law firms in the United States according to American Lawyer magazine. We have eight offices in Ohio, Washington, D.C., Texas, Pennsylvania and California.

Vorys, Sater, Seymour and Pease LLP
52 East Gay Street
Columbus, OH 43215
614.464.6400

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52 East Gay St., Columbus OH 43215 614.464.6400 info@vorys.com
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